Mickey Shu-Ting Chan

Offbeat Summer

 

⭐Pitch won⭐ One of my favourite shoe brands!

Dr. Martens needed a global summer campaign, so we made "Offbeat Summer. The twist? Their people don't really do typical summer. So beautiful summer scenes that zoom out to reveal Doc wearers actually living it up in where they actually want to be.

 
 
 
 
 
 
 

Creative & Art Direction Mickey Chan 

Creative Director Matt Wood & Tom Loveless

Photographer & Director Kaj Jefferies 

2022 / ACNE

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