2019. Instagram wanted to beat Snapchat👻 in the teen DM wars. So we made chatting fun again with 3 campaigns—"Share Don't Care," "Let it Out," and "Let's Talk"—showing off new functions like disappearing messages and reshares in the funniest way possible.
24 videos
(shot in 3 days and only showing 6 here!)
6.3 billion impressions !
89.1 million clicks !
Creative Mickey Chan & Julie Herskin & Neil McGuirk & Agnes Zetterman & Emma kirsch
Creative Director Ante Stenberg
2019 / Acne
