McDonald’s, But Make It Hot
McSpicy x Frank's RedHot was back, plus a new Frank's RedHot Mayo dip. So we asked: what if we made everything at McDonald’s hot? Burned our own billboard. Spicy-fied our breakfast ads. Challenged fans to spice up the whole menu. A full 360 campaign that literally set McDonald's on 🔥🔥🔥
#ButMakeItHotChallenge
A content series that challenge fans make everything on the menu hot with Frank’s Redhot Mayo, inclduing… McFlurry?
2.5M+ views
Creative & Art Direction Mickey Chan
Creative Direcor Ben Hooper
Design Director Phil Bosher
2025 / Leo Burnett
