So I went viral

£0 media spend. 3M+ views and 13,000 followers in a month.
Now at 42k — even getting brand deals😲

I've worked on social-first campaigns, made (carefully engineered) TikToks for brands that racked up millions of views, and partnered with influencers who cost £££ to "boost engagement."

Then I thought… wait, can I go viral?

So I ran a little experiment—on my brand-new finsta. I knew my audience. Made silly reels about fun bits of my life. Wrote the stories. VO'd them. Edited on the Tube.

And then… I (or should I say, my neighbour's cat and my ex's wedding) went viral.

Turns out, being your own brief is way more fun.

I'd love to keep my "famous" internet life separate from my professional life—so I'll keep the account handle a secret for now.

Once we're friends, I'll tell you. 😉