Spotify : Find Your Feels

⭐Pitch won July 2021, campaign live September 2021⭐

A social-first Spotify campaign for Gen Z. We gave the platform to real GenZers to share their coming-of-age stories through the songs that shaped their lives. Diversity, inclusion, and authenticity led our casting. 246 assets created.

The results? 91k new monthly listeners and +38% brand love with 18-24s.

Creatives James Ranson, Katherine Middlemas, Mickey Chan, Gotham Pillai, Zahra Bashir Creative Director Kate Murphy
Design Martha Omasoro, Kavanagh Reeves
Director Louis Bryant

2021 / ACNE