Stella x Sex Education : Breast Cancer Awareness 2021
CREATIVE CIRCLE AWARDS GOLD + SILVER
THE LOVIE AWARDS SILVER
BIMA AWARDS SILVER
THE LIT AWARDS PLATINUM X2
Young people don't talk about breast cancer. Too awkward, too many myths. We created a mini episode of Netflix's Sex Education, starring Stella and the cast busting myths with trademark humour. The message? TTT: Toilet, Teeth, Tits—make self-checking your new daily routine. It worked.
Over 2.6 million views in October 2021 alone
Reached 13 million people
Earned 185 global media placements in 5 continents
Earned a free placement on the New York’s Times Square billboard
Oh, and we made TTT merch. Charlize Theron and Kylie Minogue wore it 😲
The campaign got press, won awards, became Stella's most-engaged IG post ever. But most importantly? People actually talked about breast cancer and started self-checking.
Lead Creative Mickey Chan & Joel Lindblad
Creative Director Daniel Wall
Strategy Rose Moncrieff
Director Alice Seabright, Andrea Jade Colomb
2021 / ACNE
